New Voices Product Studio for Ambitious Teams

Products with personality. Outcomes with proof.

New Voices helps ambitious teams turn bold ideas into products people love and metrics teams trust. From sleep experiences to fan-first activations, we design, ship, and scale digital products people come back to.

See our works

Lola in motion, from one of our live product launches.

100M+Streams powered across launches and ongoing products.
Apple SpotlightSLEEP by Max Richter earned Apple editorial recognition.
Cross-platformMobile apps, voice experiences, and campaigns built as one system.
Trusted by creativesBuilt with labels, brands, and studios that care about craft and growth.

Work that ships and sticks

A selection of products and activations where strategy, build, and growth moved together.

SLEEP by Max Richter

iOS + AndroidSleep / Meditate / Focus / WakeSubscription

Built with Universal Music, SLEEP turns Richter's iconic eight-hour composition into a daily ritual product. Listeners can use Apple Music or Spotify Premium, track reflections, and sync Apple Watch heart-rate context.

  • Guided new users to their first calm session faster
  • Designed repeat routines instead of one-off listens
  • Instrumented conversion and habit signals for weekly iteration

Lola: Stream Lofi Music

Focus + Relax modesMindful minutesAnimation-first UX

Lola blends curated lo-fi sessions with playful worlds and wellness mechanics, including auto-journals, unlockables, and Apple Health mindful minutes.

  • Built a return loop users actually looked forward to
  • Kept the experience expressive without losing clarity
  • Linked campaign traffic to in-product behavior and outcomes
Lang Lang's Musical Journey artwork

Lang Lang's Musical Journey

An interactive Alexa experience that brought classical storytelling and artist voice into the home, designed for quick replay and discovery.

AlexaVoice UX
Lewis Capaldi Love Doctor artwork

Love Doctor + Dierks Emojis

From a witty Alexa fan companion to a 100+ emoji keyboard, we built playful fan products made to share.

Fan activationGrowth campaigns

Proof, then platform

We start with business outcomes, then engineer the stack to make those outcomes repeatable.

Activation

Shortened time-to-value with guided first sessions and clearer mode selection.

Retention

Built repeat behavior through routine cues, cadence design, and contextual return prompts.

Monetization

Improved trial-to-paid conversion with better timing, intent signals, and paywall storytelling.

iOS Android React Native Alexa Skills Node.js AWS Firebase Amplitude GA4 App Store Optimization

Client roster

Brands and teams we've built with.

What we do

Hands-on strategy, product, and growth support from concept to scale.

Agent Deployment

Deploy practical AI agents for support, operations, and product workflows, with clear guardrails and measurable quality.

Workflow Automation

Remove repetitive busywork with thoughtful automations so teams can focus on creative and strategic work.

Technical Buildout

Ship stable mobile, web, and voice products with analytics from day one.

Go-to-Market

Launch with clarity across audience, messaging, app-store presence, and rollout strategy.

Get in touch

Building something bold? Send us a note. We'd love to hear what you're working on and share next steps.

hello@newvoicesgroup.com