New Voices

WorkMax Richter

SLEEP

Max Richter’s eight-hour composition, made into a nightly ritual.

A woman sits up in bed in a dark room washed in blue night light.
Client
Universal Music Group
Platform
iOS and Android
Model
Subscription
Recognition
Featured by Apple
The SLEEP app at night — a half-lit moon over a field of stars, set to wake at 08:10.
A red planet turning in a starfield, the visual for the app’s Focus mode.
Sleep, Meditate, Focus and Wake — each mode has its own sky.

About the project

SLEEP is Max Richter’s eight-hour composition, written to be listened to overnight. With Universal Music, we turned it into an app built around a nightly ritual rather than a one-off listen.

Listeners stream through Apple Music or Spotify Premium and move between Sleep, Meditate, Focus and Wake. They can record reflections on each night, and on Apple Watch the app adds heart-rate context to the session.

We shortened the path to a first calm session, designed routines that bring people back each night, and instrumented conversion and habit signals so the product could improve week by week.

A city skyline at night, seen from the hills.

Result

Apple Spotlight

SLEEP earned editorial recognition from Apple.

A man looks up at the city at night.